Direct from the maker
The same Swiss movement as brands that charge double. Straight from the maker, without the brand tax.
Shop the watchesSwiss precision, made to last.
SOREN combines Swiss precision with timeless design. Every detail is considered, every choice intentional. Made to last.
Designed with intention. Made to be worn.
SOREN starts with the details that matter. From the movement within to the finish on the wrist. Every element is carefully considered and intentionally designed, built on Swiss precision.
Packaging
Every watch is packed with care and shipped in a sturdy watch box, made to measure so nothing can go wrong in transit. Your watch always arrives in perfect condition.
Craftsmanship
Every SOREN watch runs on a Swiss movement, assembled and regulated in Switzerland. Swiss Made isn't a marketing term but a legal standard, and every watch we make meets it.
The founder
At seventeen I was looking for a Swiss Made automatic watch at a fair price. It didn't exist. So I built it myself, without a retail chain, without a logo markup, sold straight to you.
