
About SOREN
SOREN was founded by Jonas Boon after his search for a Swiss-made watch that truly combined quality, timeless design, and a fair price. During a holiday in Spain, he realized just how rare that balance actually was.
What began as a personal frustration grew into the idea for SOREN, a brand that aims to make Swiss craftsmanship accessible, without compromising on style or reliability.
SOREN stands for watches you wear every day. Crafted with precision, designed to last, and meant to be worn with pride.
Timeless in design. Honest in quality. Made to last.
SWISS-MADE QUALITY WATCHES, WITHOUT THE SWISS-MADE PRICE TAG.








