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5 Reasons to Choose an Independent Watch Brand Over Swatch Group
The Swatch Group is the largest watch company in the world. It owns Omega, Longines, Tissot, Hamilton, Certina, Mido, Rado, and the ETA movement factory that supplies much of the Swiss industry. Fo...
Watch Strap Guide: Oyster, Jubilee, Rubber, and Leather Explained
The strap is half the watch. It determines how the watch sits, how it feels across a long day, and how formal or casual it reads on the wrist. Two people can own the same watch and wear it in compl...
Independent Swiss Watch Brand vs Tissot: An Honest Comparison for 2026
Tissot is, for many people, the default answer to the question "what is a good affordable Swiss watch?" It has been making watches since 1853, it is available in more than 160 c...
How to Service a Sellita SW200: Intervals, Costs, and What to Expect
An automatic watch is a mechanical instrument. Like any mechanism with moving parts and lubrication, it benefits from periodic maintenance. The Sellita SW200 is one of the most serviceable movement...
Sellita SW200-2 Power+: What the 2026 Upgrade Means
The Sellita SW200-1 is one of the most widely used automatic movements in Swiss watchmaking. Hundreds of brands rely on it. It powers watches from €400 to well over €2,000. It is the movement insid...
Ceramic Bezel Watch Under €700: What to Look For in 2026
A ceramic bezel is one of the clearest indicators of material quality in a watch. It is also one of the first things brands cut when they need to bring a price down. Understanding why ceramic matte...
