The Sellita SW200-1 sits inside watches from Oris and Christopher Ward. It also sits inside the Momentis. The difference isn't the movement. The difference is what you pay for it

You know the feeling. You see a beautiful Swiss watch, you look at the price, and it doesn't match what it is. Not because you can't afford it, but because you know what you're paying for: the name, the store, the middlemen. Margin on margin, before the watch ever reaches you.

The movement is often the same. The finishing comparable. Only the price is inflated. And you're the one paying it.

I was seventeen, looking for a watch in a mall in Spain. I'd been searching online too. I wanted a proper Swiss Made watch without paying thousands for it. I couldn't find it. Everything affordable felt cheap. Everything good cost a multiple of what it was worth.

So I built it myself. A Swiss Made automatic with a Sellita movement, solid steel and finishing that holds up. Sold directly to you, without the retail margin in between. No middlemen, no markup for a name. Just the watch, at an honest price.